BlogChatterA2Z Challenge, Social Media Posts

Know The Latest SEO Techniques. #BlogchatterA2Z Challenge 2019

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SEO, Search Engine Optimization – it is the watch word for every website. You want to know the latest SEO techniques to get up there with the big boys! You want your website to rank high enough that you get organic traffic from Google. You know about key words, rich content, backlinks, long-tail keywords and every other White Hat SEO tactic. But did you know about Google’s RankBrian? Yup, I’m afraid there’s a new guy on the block! And it is an important component of the Google  search algorithm.

RankBrain is used to show results when the search does not have a proper answer. It uses machine-learning algorithms to decipher search results that are not specific enough. The most famous example possible is the word Apple. It could mean the fruit or the company. With Google RankBrain you could get a mix of results that show pages with both types of answers. It’s been around since 2015, learning as it goes to give you better and better results when you do a search.

When you first query Google with a mixed result kind of question it will show you a variety of answers. But as other people also search and click in the same type of link, RankBrian learns what people are looking for using machine-learning and starts to narrow down the results according to what people may like. SEO experts need to understand the way it works so that their websites to rank well.

RankBrain is one of the three most important parts of SEO according to Google. Its ranks with Links and content as the third most important part of search results.

So, okay, now how do you make use of this for your website?

Just knowing keywords is not enough. You need to be able to guess what kind of vague questions someone could ask and provide the answers in your content in order to show up in the first page of results. Another most effective way to make use of RankBrain according to a top Google employee is to make your content sound natural and human. If it sounds like a computer speaking, then watch out, RankBrain is NOT going to understand! How’s that!? The key seems to be to sound natural, simple huh? NOT!

The plain fact of the matter is guys, that Google wants great content. There’s just no getting around that. The more exclusive and the more useful your content is, Google will rank you up. And your content has to sound natural, like regular human speech for RankBrain to understand it. So conversational is definitely in. Stop with those stilled sentences already! This is especially so with voice search becoming more and more popular.

Remember that RankBrain is learning every second. with machine-learning algorithms. So, with high-quality, and the latest content, you can rank higher. Stay relevant, update old posts, have good back-links, If you do all of this, you have nothing to worry about. You should rank well. As always, we come back to the fact the content is key. Which is logically right, since Google wants people to find what they are looking for after all! They are in the job of Search Engine, and you would stop using it if it didn’t give you what you wanted, right!?

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BlogChatterA2Z Challenge, Social Media Posts

Digital Marketing 101 #BlogchatterA2Z Challenge 2019

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Over the next three years expect that more than 50% of sales advertising will be done online. You can already see it in the way the daily newspaper is shrinking and online ads seem to be everywhere you turn (or click) when online. This online marketing is otherwise known as Digital Marketing.

You have great offers, discounts and the best products on your website, in the store or somewhere else but how will anyone know its there unless you market these online? We’ve already established that every other way of offline marketing is on the way out.  You want to catch the Social savvy, millennial where they are the most comfortable, that is online. Here steps in the Digital Marketing techniques that will draw in the money honey.

SEM & PPC

SEM or Search Engine Marketing is a far-reaching way to market your products on Search Engines like Yahoo, Bing and Google. It helps you to establish your brand through paid and unpaid advertising.

PPC

This is a fast way to get traffic to your business. You will buy traffic through listings that you pay for. PPC or Pays Per Click help marketers get views faster to their website. You will pay whenever your ad is clicked. So you have a Service provider, the PPC advertiser, a landing page where you sell your stuff or have a further call to action and a target audience who will click on the ad.

SEO

Serach Engine Optimization or SEO is a way to get organic traffic to your website. We use certain strategies like key words, long-tail key words and unique & rich content to drive our website to the top of the Search Engine list when someone searches for a term, word or phrase. You get listed higher or even on the top of a list when a person searches for something, in which case, you will get clicks, visitors, more traffic, leads and conversions. It is a good way to do branding for your business. There are a lot more good or White Hat SEO practices that can get you on the top of a SE list.

SMM or Social Media Management:

This is a popular form of getting your info out there. You can use all or just some of the Social Media platforms. Find the few platforms that suit your type of business and target the audience you want. Analyze, network, engage and create awareness about your brand here either through organic steps or with paid advertisement which is quicker. Advertisements must suit the platform, so study the Social Media platforms and design your ads accordingly.

Email Marketing

This kind of advertising has been around for awhile now. You send emails to potential clients or to subscribers talking about your product. Your chatty emails attract readers and your CTA or Call-to-action gets them to your landing page and ultimately to convert to buyers. Well thought out email campaigns can develop a good relationship with customers.

You want to:

  • Get sign ups for services & products
  • Get people to attend an event
  • Leads for selling something
  • Convert leads to buyers or causes

Types of Emails:

  • Event News
  • Newsletter type
  • Marketing Offers
  • Announce your new product, service, etc

The important thing is to build relationships through your email, so that your subscriber looks forward to your emails. As a consequence of which, you don’t get marked as spam. You also end up with European GDPR-compliant permission from your target for your emails.

Content Marketing

Here you will use keywords, content writing, graphics and shares to get your news to the target audience. You want to convert a larger number of people to leads and then to accept your product or service.

Things you need to concentrate on:

  • The target audience
  • Their problems
  • Your solutions
  • Your Brand Campaign
  • The Format you will use
  • Finding the right channels for your content

White papers, Guides, Book reviews, quizzes, surveys, FAQs, Games and opinion articles are just some of the huge list of ways you can target your audience with content marketing.

Finding the right form of digital marketing for you is the key to successful online advertising. You will need to analyze ROI, ease of use, and popularity of a platform to get where you want. The popularity of Social Media Platforms keeps changing almost every year. Keep a watch on these platforms and be prepared to tailor you content to a new platform when and if necessary.

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