You can develop a great relationship with people in your email list with careful strategy. Use honest, plain & simple language to connect with the target audience. Be honest and natural in the way you write. Utilize this connection to get a CTA or Call-to-action that will get leads that convert. Of course, for all this to happen we need an email list in the first place. How to grow your email list so that you reach a wider audience? Here are some pointers to get that list started, so that you get more leads and conversions on the way!
A bigger and better lead magnet: Almost everywhere you look there are lead-magnets promising the Earth and the Moon – if you can find one that is better, higher, stronger – do I sound like the Olympics?! – then you get more sign ups
Enticing content that need a sign up: Make a part of your content so useful that subscribers willingly sign-up in order to get to it
Webinars: Have a webinar with valuable content that everyone will want to attend. Hit them with your sign up form that includes their email.
Quizzes and Giveaways: Use tempting quizzes or prizes to get the audience to sign up with their email in order to get the results or to win.
Coupons: Discount coupons are in demand so offer one for a sign up with email.
Free Tool or software: A sign up that attracts clients is to offer a free tool or software when they sign up with an email address.
Meet-ups: Host a local meet-up and collect email addresses this way.
Pop-ups: When you get a visitor to your page entice them with an offer, a free something and have a signup form capturing email addresses either soon after they land or when they leave your page.
CTA: A prominent Call-to-action on your website is also a way to get people to sign up with their email addresses.
These are a few of the popular ways to get email addresses. You can find a lot more ways to get people to sign up so that you can hit them with your newsletters and offers. So do some more research. The important thing to remember is that any sign-up form must have a place for them to add their email addresses, without which they cannot get the promised service and you wont be able to grow your email list! Happy growing!