Over the next three years expect that more than 50% of sales advertising will be done online. You can already see it in the way the daily newspaper is shrinking and online ads seem to be everywhere you turn (or click) when online. This online marketing is otherwise known as Digital Marketing.
You have great offers, discounts and the best products on your website, in the store or somewhere else but how will anyone know its there unless you market these online? We’ve already established that every other way of offline marketing is on the way out. You want to catch the Social savvy, millennial where they are the most comfortable, that is online. Here steps in the Digital Marketing techniques that will draw in the money honey.
SEM & PPC
SEM or Search Engine Marketing is a far-reaching way to market your products on Search Engines like Yahoo, Bing and Google. It helps you to establish your brand through paid and unpaid advertising.
This is a fast way to get traffic to your business. You will buy traffic through listings that you pay for. PPC or Pays Per Click help marketers get views faster to their website. You will pay whenever your ad is clicked. So you have a Service provider, the PPC advertiser, a landing page where you sell your stuff or have a further call to action and a target audience who will click on the ad.
Serach Engine Optimization or SEO is a way to get organic traffic to your website. We use certain strategies like key words, long-tail key words and unique & rich content to drive our website to the top of the Search Engine list when someone searches for a term, word or phrase. You get listed higher or even on the top of a list when a person searches for something, in which case, you will get clicks, visitors, more traffic, leads and conversions. It is a good way to do branding for your business. There are a lot more good or White Hat SEO practices that can get you on the top of a SE list.
SMM or Social Media Management:
This is a popular form of getting your info out there. You can use all or just some of the Social Media platforms. Find the few platforms that suit your type of business and target the audience you want. Analyze, network, engage and create awareness about your brand here either through organic steps or with paid advertisement which is quicker. Advertisements must suit the platform, so study the Social Media platforms and design your ads accordingly.
This kind of advertising has been around for awhile now. You send emails to potential clients or to subscribers talking about your product. Your chatty emails attract readers and your CTA or Call-to-action gets them to your landing page and ultimately to convert to buyers. Well thought out email campaigns can develop a good relationship with customers.
You want to:
- Get sign ups for services & products
- Get people to attend an event
- Leads for selling something
- Convert leads to buyers or causes
Types of Emails:
- Event News
- Newsletter type
- Marketing Offers
- Announce your new product, service, etc
The important thing is to build relationships through your email, so that your subscriber looks forward to your emails. As a consequence of which, you don’t get marked as spam. You also end up with European GDPR-compliant permission from your target for your emails.
Here you will use keywords, content writing, graphics and shares to get your news to the target audience. You want to convert a larger number of people to leads and then to accept your product or service.
Things you need to concentrate on:
- The target audience
- Their problems
- Your solutions
- Your Brand Campaign
- The Format you will use
- Finding the right channels for your content
White papers, Guides, Book reviews, quizzes, surveys, FAQs, Games and opinion articles are just some of the huge list of ways you can target your audience with content marketing.
Finding the right form of digital marketing for you is the key to successful online advertising. You will need to analyze ROI, ease of use, and popularity of a platform to get where you want. The popularity of Social Media Platforms keeps changing almost every year. Keep a watch on these platforms and be prepared to tailor you content to a new platform when and if necessary.